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How many times have you said, I want to rent email lists but don't know how to go about it? It's a common problem. There are so many companies that promise to build you a list, that it can be very confusing to figure out who is telling the truth and who is just trying to get you to sign on. But, don't let frustration get the better of you. Just keep these tips in mind to avoid paying for email lists that you don't need:First, you should never rent email lists directly from the sender. Even if you contact an individual email to list owner or broker directly, here are several questions to ask to determine whether the email lists you are being offered are high quality, relevant emails that will generate the kind of sales response you're looking for. The first question to answer here is the sender's reputation: Does the company have a history of bad interactions with other marketers?Bounce rate: A bounce rate is an indication of how many people viewed an advertisement before deciding not to buy. A high bounce rate means that people are viewing the advertisements but then finding their way off the page. This suggests that the prospect may not be interested in the product or service offered. You can also check the bounce rate of purchased email lists to see whether the list was truly purchased by a real buyer. Buying targeted traffic is an effective way to improve the bounce rate of your website.The next question to answer is why it's best to rent email lists rather than create your own. In most cases, it's not cost-effective to purchase email addresses from a provider because you will likely never be able to recoup your investment. Also, many marketers have found it easiest to create custom email campaigns that target individuals with histories of buying from similar businesses. This option often leads to better results, and it is certainly more affordable.What should you do before renting email lists? Although it is not recommended, some marketers rent or buy email addresses from third parties. Doing so puts you at risk for someone else stealing your subscribers' information, which could result in your business being shut down. Purchasing addresses from third parties protects you and ensures that the addresses you receive are legitimate.Renting or buying lists can benefit both businesses and marketers. If disadvantages of direct marketing decides to purchase email addresses, it can be used for a variety of marketing activities. For example, some companies make use of the lists to send emails to members informing them about special offers or upcoming sales. Having a large database of names allows these companies to send emails to their members at different times, which increases the chances of an interest from a potential consumer. On the other hand, a business that rents lists has the ability to select the frequency in which the emails are sent.When making the decision to rent email lists, marketers should also consider the direct marketing activities that they will be able to accomplish once the lists are rented. For australian email address , if the lists are only being used for promotional purposes, then the results may be minimal. However, if a business plans to use the lists for direct marketing, then the leads and response rates might increase drastically. Renting lists can be useful for this purpose.It is important to carefully research the type of service you are thinking about hiring prior to renting any email lists. Researching the various options can be done by asking friends, colleagues, or others who have made use of the service in the past. Alternatively, a simple Google search can provide valuable information. The bottom line is that no business should use email marketing without doing some serious preparation first. Renting email lists is an easy way to get your business on the fast track to greater success!